Nestled on the North Island, Bulls captivates as much through its name as through the unique atmosphere that pervades the place. Between a distinctly rural identity and local creativity, this small town intrigues, amuses, and leaves no one indifferent. Over the years, it has developed a character all its own—at once unconventional, warm, and deeply rooted in its territory. Whether you pass through in a flash or take time to linger, Bulls never fails to surprise.

Where is Bulls located?

Situated in the Rangitīkei district, approximately 30 minutes' drive northwest of Palmerston North and 160 km north of Wellington, Bulls occupies a strategic position at the intersection of State Highways 1 and 3. This location makes it an ideal stopping point for travelers heading to or from Wellington, Taupō, or Rotorua, whether for a quick break or an overnight stay.

Surrounded by fertile agricultural land, Bulls distinguishes itself through its picturesque rural setting, near the confluence of the Rangitīkei and Tutaenui rivers. The town is often presented as the southern gateway to the Rangitīkei region.

History

The town of Bulls takes its name from James Bull, an English settler from London who established himself there in the mid-19th century. In 1858, he opened a hotel and trading post, and in 1862, a general store, considered the town's first true building. The locality was initially called Bull Town, then briefly renamed Clifton, before reverting to its original name at the request of Prime Minister Sir William Fox, who favored retaining place names derived from animal names. The name Bulls was officially recognized by the post office in 1872.

Bulls today

The region, formerly known by the Māori names Te Ara Taumaihi and Ō-hine-puhiawe, developed around agriculture and cattle ranching—activities that remain at the heart of its local economy today. It is precisely this close connection to the farming world that inspired the famous bovine wordplay for which the town has become known.

At the same time, Bulls benefits from its immediate proximity to RNZAF Base Ohakea, one of New Zealand's largest air force bases. This military installation plays a key role in the town's economic vitality, bringing employment, families, and an animated local life.

A town with a legendary name and sense of humor

While Bulls is not renowned for historical monuments, it has earned a solid reputation through its particularly distinctive sense of humor: playing with its name.

Here, every building and business becomes an opportunity for a pun around "bull." Nothing escapes:

• The police station is called Const-a-bull
• The church Forgive-a-bull
• The medical center Cure-a-bull
• The tourism office Inform-a-bull
• The town hall Social-a-bull
• The public restrooms Relieve-a-Bull
• The library Read-a-bull
• The souvenir shop Desire-a-bull
• Even a cold storage facility is named Freeze-a-bull.

At the town's entrance, a sign sets the tone: "Welcome to Bulls - A town like no udder," a wink at both the cow's udder and the uniqueness of the place. On-site, another message proudly proclaims: "New Zealand gets its milk from Bulls."

Humor is omnipresent, even in the tiny town center where a giant wooden statue of a bull stands. And the town's sister city, Cowes in England, was selected with spirit to echo the local bovine theme.

While some might find this style a bit kitsch, one thing is certain: every visit to Bulls is memora-bull… and unforgetta-bull.

What to see and do in Bulls?

A tasty break and distinctive shops

Bulls offers a good selection of cafés, pubs, and restaurants, perfect for a convivial meal or a quick snack. As for shops, the town charms with its antique dealers, souvenir stores, collectible items, and quirky establishments that all embrace the spirit of local wordplay: between taste-a-bull, tempt-a-bull, and discover-a-bull, the experience is as playful as it is surprising.

A visit to the Bulls Museum

Among the must-sees, don't miss the Bulls Museum, housed since 2001 in the former "Stables" building constructed in 1910 on High Street. Managed by the Bulls & Districts Historical Association, this museum overflows with treasures:

• Everyday objects from the first settlers
• Agricultural tools, saddlery, forge, and an old telephone exchange
• Recreations of a general store and a garage
• An extensive collection dedicated to ANZAC and First World War cavalry units.

History enthusiasts can also consult valuable archives on the region's schools, churches, cemeteries, newspapers, and families.

Local art and creations at the Bulls Gallery

Bulls is also home to an art gallery where you can admire or purchase local artworks, handcrafted gifts, and antique pieces, in a spirit both creative and rooted in rural culture.

Local produce and outdoor activities

During the season, farmers markets showcase local products. The agricultural plains of Rangitikei surrounding the town invite activities such as horseback riding, agritourism, or simply taking in peaceful landscapes.

Nearby attractions from Bulls

To vary your experience, you can take a detour to two other nearby points of interest:

• Coach House Museum: just a short drive away, this museum traces the region's agricultural heritage with its horse-drawn carriages, antique machinery, and interactive exhibitions. It's an engaging spot for all ages.
• Timona Park: a pleasant riverside park with picnic areas, swimming spots, children's play zones, and access to the Oroua River.

Getting to Bulls

By car

The simplest and most flexible way to reach Bulls is by car:

• From Wellington, allow approximately 2 hours driving north
• From Auckland, approximately 6 hours driving south
• From Palmerston North, around 30 minutes.

By bus

For those traveling by bus, several intercity lines serve Bulls, notably on the Wellington-Auckland route. InterCity Coachlines operates regular services there. Depending on the season, the Naked Bus service can also be a more economical option for getting between major towns across the country.

By train

There is no direct rail link to Bulls. The nearest station is in Marton, approximately 9 km away, served by the Northern Explorer, which connects Auckland to Wellington. From Marton, you'll need to arrange a short taxi or local bus ride to reach Bulls.